To study the dynamics of social entrepreneurship and artisan-based rural business models.
To analyze FMCG operations, food-grade packaging technologies, and supply chain strategies.
Activities & Key Highlights
Devrai Art Village: Students observed live artisan demonstrations and interacted with design studio teams, gaining insights into resource management, sustainable community-based entrepreneurship, and fair-trade practices.
Pureberrys Processing Unit: Students reviewed real-world FMCG operations, focusing on regulatory-compliant food labeling, automated packaging systems, and digital brand positioning.
Market Distribution: Industry professionals demonstrated how regional manufacturing units optimize retail distribution networks and scale social media marketing strategies.
Learning Outcomes
Deep understanding of how design thinking can blend traditional crafts with commercial viability.
Practical knowledge of raw material supply chains, sustainable packaging, and FMCG retail operations.
Enhanced perspective on managing eco-friendly, socially responsible business ecosystems.
